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SCHEDULE
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1. What is your deadline for selecting a design/development
team?
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2. What is your
estimated launch date?
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3. Are there any external factors
driving your launch date? (product launches, industry shows,
etc.)
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4. What's the number one key message you want
to convey with your web site?
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5. Is the content new or does
it already exist somewhere else?
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6. Is the artwork already existing?
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Yes
No
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7. Describe any work that has been
done so far toward designing/redesigning a new web site
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| 8. What human resources do you
have for various stages of the process? If so, please state
their web capabilities. |
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| 9. What information will change?
(How often? how extensively?) |
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| 10. Who will be making the changes?
Have you budgeted for changes? If updates will be done in
house, do you have an employee already trained? |
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| 11. What are your company's strengths
and weaknesses compared to your competition? |
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12. How long is the site intended
to last?
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13. What are your plans to promote
the site?
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14. Who are your biggest competitors?
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| 15. What do you like/dislike about
their sites? |
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| 16. How do you see yourself defining
a competitive advantage within your industry? |
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LOOK and FEEL
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| 1. List some adjectives that describe
the site experience you want to create. |
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| 2. Will the web site reinforce
an existing branding or marketing strategy? How? |
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| 3. Discuss any identity/branding
assets (logos, other artwork, company colors) |
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| 4. What, if any, dynamic elements
would you like your site to include (rollovers, user interaction
etc.) |
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| 5. List some adjectives that describe
the site experience you want to create. |
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FUNCTIONALITY
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| 1. What functional requirements
do believe to be necessary? (Personalization, database driven
WebPages, catalog, downloadable items) |
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| 2. Are there extraordinary security
issues? |
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YOUR EXPECTATIONS
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| Find the 3 highest quality sites
(more is better) on the web that relate to your project in
terms of audience, design quality/layout and functionality. |
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| What kind of site details are you
looking to receive (pricing, technical details, etc.)? |
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